A best-in-class team delivering best-in-class product. Founded and lead by a fellow shop owner, Shop-Ware understands the importance of your shop’s management system. Our staff have decades of combined experience in the Aftermarket. We are accustomed to meeting complicated needs and offering new solutions. Our purpose is to make repair shops stronger.

Shop-Ware serves the community of hard-working, intelligent professionals that make auto repair possible. We are a company of genuine individuals who take our work and others’ work seriously. Our appreciation applies to our colleagues and our clients. Our core values are: Innovation, Quality, Compassion, Clarity, and Solutions.

Shop-Ware works for you.


Founder and CEO

Shop-Ware CEO and founder Carolyn started wrenching in Ann Arbor, MI and still keeps an oxyacetylene torch on-premises at her San Francisco repair shop, Luscious Garage. She shares her passion for the industry with everyone she meets and is a proud supporter of ASA, ACA, Women in Auto Care,, Service Center Scholars, and ASCCA’s Board of Directors. Women in Auto Care awarded her Shop Owner of the Year in 2017.

Chief Technology Officer

Tyler wrote Shop-Ware’s the first line of code at its inception in 2013. Today he leads engineering across multiple development teams. His technical expertise spans many tech stacks, software as well as hardware. His passion is highly useful and reliable tools delivered with exceptional quality. When he’s not bridging the gap between web technology and the underserved auto repair space, he competes for podium at CVMA Motorcycle Road Racing.

Chief Revenue Officer

Ryan has spent more than 20 years building scalable, revenue-growth engines that drive customer, employee, and enterprise value. Prior to joining Shop-Ware, he accelerated the growth of numerous tech companies over the past decade. When Ryan is not coaching winning teams in the business world, you’ll find him doing the same with youth sports. And if he’s not on the sidelines or behind the bench, you will find him enjoying quality time with his family.

Head, International Operations

Kathy has 20+ years of experience in the automotive industry and led major transformation as the Aftermarket VP for Delphi Technologies. She has a passion for growing and scaling businesses, while building highly effective teams along the way. Kathy is a member of the ACA and on the Women in Auto Care Advisory Board. In 2014 Kathy was recognized as the Woman of Excellence for her leadership and mentorship within the industry. Kathy loves cycling, grilling with the family and cheering on her son’s soccer team!

VP, Customer Success

André has been in the software industry for 20 years, serving small businesses and large enterprises along the way. He’s passionate about the success of his customers and knows that great software must be coupled with a great customer experience. He learned the Aftermarket as a VP at Demandforce and is proud to help the hard-working entrepreneurs in this space. He served in the U.S. Navy and has a Masters from New York University. He loves soccer, golf, and fishing bass.

VP, Finance

Travis has over 10 years of corporate finance experience in the software industry, serving bootstrapped and venture backed companies. Travis’s experience ranges from mergers and acquisitions, fundraising, investor relations, and financial planning. He is truly passionate about SaaS, and its frameworks to help direct companies for achieving success. Travis also writes his own SaaS Finance blog in his spare time.

Man in a white T-shirt

VP, Engineering

With more than 20 years of engineering experience, Joergen has demonstrated success in product scaling across a variety of industries. He has been responsible for owning all front-end technologies at major enterprises, with a focus on mobile. His forte is bringing an agile spirit to product and engineering teams while challenging the status quo to increase engineering efficiency and improve customer satisfaction. Having sold a company in his native country of Denmark, Joergen has a passion for building products so they have strong brand recognition.

Team Shop-Ware

Director, Partnership & Channel Sales

Manager, Sales Training & Enablement

Marty Kloosterman

Customer Success

Customer Success

Customer Success

Kim Morales


Denise Woods


Nicholas Vitolo



Colin Ross


Travis Herrick


Patrick Walters



Matt Ozinga


Josue Enamorado



Karry Walker


Our roots.

In 2007 Carolyn Coquillette started Luscious Garage, a hybrid specialty shop catering to drivers in tech savvy San Francisco. Her custom online management system proved central to business success, garnering international attention. The software continued to evolve over the years to better meet the needs of Luscious Garage and the other shops that expressed interest in using it.

Today everyone is tech savvy. The trends and success enjoyed by Luscious Garage apply to every shop planning to stay in business and win. Carolyn founded Shop-Ware in 2013 to make the tools that worked for her shop available to all shops worldwide.

Fresh off the press.

Pronto Names Shop-Ware Shop Management Software as Preferred Supplier

Shop-Ware Announces $15 Million in Series A Funding Led by Insight Partners

Bosch ADS 625 Scan Tool Available on Shop-Ware Shop Management Platform

Shop Fix KPIs Available with Shop-Ware Analytics

Bosch Invests In Shop-Ware Shop Management And Customer Interaction Platform

How a unique approach to auto repair led to a new kind of shop software

SF car repair shop owner becomes software developer

Women In Auto Care Announces 2017 Women Of The Year Award Winners

15 minutes will transform your shop.

Demo the industry’s leading shop management technology.