Team

A best-in-class team delivering best-in-class product. Founded and lead by a fellow shop owner, Shop-Ware understands the importance of your shop’s management system. Our staff have decades of combined experience in the Aftermarket. We are accustomed to meeting complicated needs and offering new solutions. Our purpose is to make repair shops stronger.

Shop-Ware serves the community of hard-working, intelligent professionals that make auto repair possible. We are a company of genuine individuals who take our work and others’ work seriously. Our appreciation applies to our colleagues and our clients. Our core values are: Innovation, Quality, Compassion, Clarity, and Solutions.

Shop-Ware works for you.
Leadership
Carolyn Coquillette
Founder and CEO
Carolyn started wrenching in Ann Arbor, MI and keeps an oxyacetylene torch on prem at her SF repair shop. Her passion for the industry is apparent to everyone she meets. She still owns Luscious Garage but her total focus is Shop-Ware. She’s a proud supporter of ASA, ACA, Women in Auto Care, Diag.net, Service Center Scholars, and ASCCA's Board of Directors (she also chairs its Connected Cars Committee). Women in Auto Care awarded her Shop Owner of the Year in 2017. Her zen is canoeing the Russian River.
Tyler Olmstead
Chief Technology Officer
Tyler wrote Shop-Ware's the first line of code at its inception in 2013. Today he leads engineering across multiple development teams. His technical expertise spans many tech stacks, software as well as hardware. His passion is highly useful and reliable tools delivered with exceptional quality. When he's not bridging the gap between web technology and the underserved auto repair space, he competes for podium at CVMA Motorcycle Road Racing.
Kathy Jorge
Head, International Operations
Kathy has 20+ years of experience in the automotive industry and led major transformation as the Aftermarket VP for Delphi Technologies. She has a passion for growing and scaling businesses, while building highly effective teams along the way. Kathy is a member of the ACA and on the Women in Auto Care Advisory Board. In 2014 Kathy was recognized as the Woman of Excellence for her leadership and mentorship within the industry. Kathy loves cycling, grilling with the family and cheering on her son’s soccer team!
André Pimentel
VP, Customer Success
André has been in the software industry for 20 years, serving small businesses and large enterprises along the way. He's passionate about the success of his customers and knows that great software must be coupled with a great customer experience. He learned the Aftermarket as a VP at Demandforce and is proud to help the hard-working entrepreneurs in this space. He served in the U.S. Navy and has a Masters from New York University. He loves soccer, golf, and fishing bass.
Travis Millard
VP, Finance
Travis has over 10 years of corporate finance experience in the software industry, serving bootstrapped and venture backed companies. Travis’s experience ranges from mergers and acquisitions, fundraising, investor relations, and financial planning. He is truly passionate about SaaS, and its frameworks to help direct companies for achieving success. Travis also writes his own SaaS Finance blog in his spare time.
Team Shop-Ware
David Tulkin

Director, Business Development

Roxanne Doche

Director, Marketing

Margot Wampler

Director, Sales Operations & Enablement

Monique Mondragon

Manager, Sales

Hunter Williams

Manager, Customer Success

Audrey Donaldson

Manager, Product

Danny Wall

Customer Success

Brian Herman

Customer Success

Nichole Goughnour

Customer Success

Mike Bond

Customer Success

Chris Loera

Customer Success

Vasili Karamanos

Customer Success

Lindsey Chidester

Customer Success

Ann Buderus

Sales

Kim Morales

Sales

Denise Woods

Sales

Jordan Thompson

Sales

Jesse Yeh

Sales

Rob Overman

Sales

Joy Hoffman

Sales

Tommy Scampoli

Product

Kseniia Raietska

Product

Diego Gamero

Product

Florence Dairo

Product

Chip Keen

Product

Jeff Squires

Engineering

Ryan Fisher

Engineering

Colin Ross

Engineering

Travis Herrick

Engineering

Patrick Walters

Engineering

Symon Perez

Engineering

Genaro Orodio Jr.

Engineering

Ryan von Rosenberg

Engineering

Katya Archangel

Engineering

Rafael Andara

Engineering

Pablo Alice

Engineering

Maykell Sanchez Ramero

Engineering

Jessica Illescas

Marketing

Christel Leung

Marketing

Tiffany Graham

Marketing

Jamie Jonas

Administration

Karry Walker

Administration

David Tulkin

Director, Business Development

Roxanne Doche

Director, Marketing

Margot Wampler

Director, Sales Operations & Enablement

Monique Mondragon

Manager, Sales

Hunter Williams

Manager, Customer Success

Audrey Donaldson

Manager, Product

Danny Wall

Customer Success

Brian Herman

Customer Success

Mike Bond

Customer Success

Nichole Goughnour

Customer Success

Chris Loera

Customer Success

Vasili Karamanos

Customer Success

Lindsey Chidester

Customer Success

Ann Buderus

Sales

Kim Morales

Sales

Denise Woods

Sales

Jordan Thompson

Sales

Jesse Yeh

Sales

Rob Overman

Sales

Joy Hoffman

Sales

Tommy Scampoli

Product

Kseniia Raietska

Product

Diego Gamero

Product

Florence Dairo

Product

Chip Keen

Product

Jeff Squires

Engineering

Ryan Fisher

Engineering

Colin Ross

Engineering

Travis Herrick

Engineering

Patrick Walters

Engineering

Symon Perez

Engineering

Genaro Orodio Jr.

Engineering

Ryan von Rosenberg

Engineering

Katya Archangel

Engineering

Rafael Andara

Engineering

Pablo Alice

Engineering

Maykell Sanchez Ramero

Engineering

Jessica Illescas

Marketing

Christel Leung

Marketing

Tiffany Graham

Marketing

Jamie Jonas

Administration

Karry Walker

Administration

Our roots.

In 2007 Carolyn Coquillette started Luscious Garage, a hybrid specialty shop catering to drivers in tech savvy San Francisco. Her custom online management system proved central to business success, garnering international attention. The software continued to evolve over the years to better meet the needs of Luscious Garage and the other shops that expressed interest in using it.

Today everyone is tech savvy. The trends and success enjoyed by Luscious Garage apply to every shop planning to stay in business and win. Carolyn founded Shop-Ware in 2013 to make the tools that worked for her shop available to all shops worldwide.

30 minutes will transform your shop.

Demo the industry's leading shop management technology.