How to Earn $100,000 More in Point-of-Sales

Today we’re shining the spotlight on two allies who share their knowledge of software to help other shop owners become more profitable. Jorge Antico is the founder and software developer of, an integration partner, and Steve Wootton, a Shop-Ware advisory board member and Service-Intel user for a dozen years.

Meet Jorge Antico

Jorge operated Santa Monica Auto Center from 1998 to 2002. As he put best practices into place, he realized that shop management systems were incapable of accurately predicting recurring maintenance needs and that vehicle inspections are considered biased by vehicle owners. So, he created, a POS tool to produce fact-based reports of “who-needs-what”  that clients trust. The cloud-based aftermarket platform includes POS service-need predictions, a full-featured CRM, and SEO-optimized websites compatible with most major shop management systems, including Shop-Ware.

In a recent webinar, he and Steve showed how shop owners could be missing up to $100,000 in profit per year, by under-selling recurring maintenance (based on $77 x 5 RO/Day x 261 workdays). Both men share a focus with Shop-Ware on supporting people as they switch to new systems and see stellar results.

Meet Steve

Steve has been working in the automotive industry since 1984. He has earned certifications in ASE Master Automobile Technician, Advanced Level Performance, Service Consultant, and is an  Accredited Automotive Manager through the Automotive Management Institute. He has worked as a technical advisor for Ultimate Automotive, Truck & Equipment in Cromwell, Connecticut since 2005. 

He offers invaluable insights into how Shop-Ware users can continue to boost service sales while meeting the demands of a busy shop.

A Tech Teamwork that Truly Works

Together, Service-Intel and Shop-Ware accurately predict all service needs pre-inspection, saving time for techs, staff, and customers. The biggest feature is the ability to build vehicle owner trust by tracking service history based upon a customer’s actual driving mileage. It also tracks key metrics, such as the number of people reached with service alerts, messages opened, and response rates.

For more information, visit or to schedule a demo, contact Steve at

About Shop-Ware

Shop-Ware provides professional-grade business solutions to the automotive industry’s leading repair shops so they can run entirely on the cloud; phone optional, and paper-free. Connecting the aftermarket together, Shop-Ware’s ecosystem enables next-generation shop efficiency and customer satisfaction without compromise. Full-service onboarding and best-in-class support provide everything a shop needs to transform its business and stay competitive long into the future. For more information, visit


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