How this Shop Cut Down on Wasted Time

Meet Fisk Automotive

Today, we shine the spotlight on Fisk Automotive in Fullerton, CA. Jack Crawley, Owner and President of Fisk Automotive, is an ASE Master Technician who worked his way from the ground up. His interest in cars began in a high school auto repair shop. From there, he obtained a part-time job sweeping floors in a local car repair shop.

More than 35 years later, Jack now owns Fisk Automotive, a modern, clean, and well-equipped shop with a mission of taking care of the clients first and foremost. Inside, you’ll find 8 bays with a variety of lifts. Fisk Automotive is the only ASE Blue Seal Certified automotive repair facility in Fullerton. They are also a Southern California AAA “Approved Auto Repair” (AAR) facility, Repair Pal certified, and a member of ASCCA.

The Challenge

Prior to discovering Shop-Ware, Fisk Automotive was like a lot of other shops out there – strapped for time. Between chasing customers down on the phone, wondering, “Does anyone not screen their phone calls these days?” and hustling to compile ROs, they were spread thin. Fisk Automotive was in need of a way to get more cars through the shop – and fast. On top of this, Jack needed to drive more 5-star reviews, a challenge many shops are faced with.

The Results

When his current SMS became seriously outdated, Jack gave Shop-Ware a try. Once onboard with Shop-Ware, Fisk Automotive noticed an immediate spike in estimate approvals along with significant time savings on customer communication. Clients used to take his days to get back to his team; now approvals come in within minutes.


Jack quickly notes that they didn’t have anything like the Shop-Ware + Broadly integration previously. Fisk found that Broadly’s ‘Chat with Us Now’ feature attracts new business and drives conversions for his shop at an incredible rate. Even better, he can monitor and respond to customer reviews at record speed.

When it comes to the Shop-Ware + Broadly integration, Jack was quick to note that they didn’t have anything like that before. Fisk found that Broadly’s ‘Chat with Us Now’ feature was an incredible way to attract new business and drive conversions for his shop. Even better was the ability to monitor and respond to customer reviews at record speed.

The Takeaway

Before, Fisk Automotive definitely struggled to manage staff’s time, attract new business and drive 5-star reviews. These days, Shop-Ware + Broadly get the job done. After implementing the software, Jack watched his business take off.

He now refers other shops to Shop-Ware. Jack notes, “Everyone is trying to up their game, there is no doubt about it. If you stand still for a moment, you’re done. That is what our last program did.”

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