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Shop-Ware Announces New VP of Engineering Joergen Larsen

FOR IMMEDIATE RELEASE: January 24, 2022 – SAN FRANCISCO, CALIFORNIA – Shop-Ware, the industry-leading shop management software with an end-to-end digital customer experience, has appointed Joergen Larsen as its new Vice President of Engineering.

With more than 20 years of engineering experience, Joergen has demonstrated success in product scaling across a variety of industries. He has been responsible for owning all front-end technologies at major enterprises, with a focus on mobile. Joergen brings an agile spirit to product and engineering teams. By challenging the status quo, Joergen has been able to increase engineering efficiency and improve customer satisfaction.


Welcome to the shop management system team

“Joergen has delivered enterprise-grade innovation throughout his career. His expertise will be instrumental to Shop-Ware’s transformative solutions at scale,” says Carolyn Coquillette, Founder & CEO at Shop-Ware. “Above and beyond the technology, however, is Joergen’s talent at building highly-productive, happy teams. From the start of our conversations, we aligned on a people-first approach. I’m excited to work together on game-changing shop management products that customers love and that employees love to build.”

Shop-Ware continues to solidify its position as the leader in the shop management system space, in particular with the enterprise market. As a result, Joergen’s experience and success building enterprise solutions will influence and impact the shop management system’s product roadmap.

“What attracted me to Shop-Ware was the ability to transform the entire aftermarket industry,” Joergen says. “I’m looking forward to the opportunity to move an entire industry from pen and paper straight into the cloud.”

Having sold a company in his native country of Denmark, Joergen moved to the U.S. to explore the world and take on a new challenge. Joergen currently resides in Santa Cruz and has a passion for building products so they have strong brand recognition.

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