Highlight value props

You know what makes your business special. Perhaps it’s your team, your quality of service, or uniquely affordable pricing. Whatever sets your shop apart from the competition, you’ll want to make it clear to your audience.

Some successful value propositions might include:
● An enticing service – 20-minute oil change
● Social proof – Voted the county’s best auto repair shop in 2022
● A solution to a common problem – Tired of having to call for a status update? Check us out!

Also, you’ll want to include a call-to-action (CTA) box. For auto shops, this will either trigger a phone call or send users to a scheduling app that allows them to book a service.

Click on the image below for a webinar with even more ideas!

Making branding consistent

More than your logo, branding helps evoke emotions from customers, establishing what you do and who you are. Images, color scheme, and other design elements will all play into how clients perceive your business.

For example, if your shop is family-owned and has been a part of the community for decades, you might want to put photos of the owners and team front and center. This can help generate trust.

Also, including the years of operation can also demonstrate a continued commitment to excellence. Many businesses proudly display dates, such as Est. 1965, in their branding.

Create a content strategy

To make search engines notice you, you’ll need to produce regular content. This allows you to demonstrate your expertise and tell your story as an auto professional and boosts your search rankings.

Google is more likely to lead its users to pages with informative content. The higher you place on Google’s rankings the more likely people are to interact with your brand. For many auto shops, this comes in the form of a blog.

With a blog, you can post regular and helpful articles that prove to your customers you’re well-informed and credible in the auto repair industry. For example, those seeking a car repair would likely be interested in posts from the owner about ways to augment the lifespan of a car’s engine or how to prepare their car in the colder weather.

Hand it to the experts

Creating a website and optimizing it––both for users and search engines––can be a full-time job. For this reason, most larger companies have entire departments devoted to web design and SEO. So, it’s often helpful to turn to auto website professionals who understand the industry and how best to reach the right audience.