3 Reasons You Need a Mobile-Ready Website Optimized to Grow Your Auto Shop
If you’re an auto mechanic or auto collision repair shop, it’s more critical than ever to have a mobile-ready website. Today, most people search for businesses on their smartphones, and if your website isn’t optimized for phones, you’ll lose out on new customers.
Here, we’ll discuss three reasons why you need a website that’s optimized for mobile devices. We’ll also provide tips on how to optimize your website for search engines so you can attract more potential customers.
What do we mean by mobile-ready, SEO-optimized website?
You can’t afford to miss out on customers! Especially when they’re just a tap away. A mobile-ready website makes it easy for people who use smartphones and tablets to view your auto repair shop website.
This online visibility will reach more new customers than ever before. Here is how this user-friendly approach works.
It’s viewable on cell phones and mobile devices
If your website isn’t mobile-friendly, it will be clumsy and difficult to navigate on a smartphone. Google also detects if your website isn’t mobile-ready, and you will lose rank in search results.
A phone-optimized website allows your target customers to find and browse your auto repair shop website more quickly. This is especially critical because Google’s Analytics Benchmarking shows that in 2022, 58.9% of global website traffic it’s happening on a phone.
Thus, if you ignore these customers, you are losing more than half of potential sales.
The websites pages and content are SEO keyword optimized
Search engine optimization, or SEO for short, is the process of optimizing your website so that it ranks towards the top of search engine results pages of sites like Google. It boosts visibility to potential customers by increasing the probability your brand will be first on search queries.
For example, “auto repair shop near me” could become one phrase included within a strategy regarding SEO tactics. SEO requires consistent effort but will produce more leads quickly if executed correctly!
Why is a mobile-ready, optimized website important for local auto shops?
In today’s online world, small businesses must have a strong internet presence with an engaging and user-friendly website to reach more customers. Here are three reasons you should build a mobile-ready, SEO-optimized website.
#1 It gives your shop another level of professionalism
A website is the face of your auto shop. It’s where consumers learn more about you and your services. If your website is outdated or clumsy to navigate, it will reflect poorly on your shop.
A mobile-ready website shows that you’re up-to-date with the latest trends and offer quality services.
#2 It’s your home base online for potential customers to learn more about you
When customers visit your auto repair website, they should be able to easily find your shop’s hours of operation, address, contact information, the services you offer, and reviews from actual customers.
Including this information on your website helps build trust with any customer base. If they see that you’re an established business with happy customers, they’ll be more likely to choose you.
#3 It helps potential customers find you easier online
Your website is open 24/hours a day, seven days a week. A customer can view your services anytime to determine that you are their ideal solution.
You can also target specific demographics with your website marketing efforts. For example, if you want to attract customers to your oil change services, use SEO keywords like “oil change in [my city]” on your website to ensure your auto shop ranks high in their Google search.
Optimizing your website for search engines ensures new customers will find you when they’re searching for auto repair shops near them.
How do you optimize your website?
Now that you know why it’s important, let’s look at how to optimize your business website. Here are some tips to get started.
Add the appropriate keywords
Through content marketing, you can establish authority in your field and ensure search results favor your website. Carefully integrated keywords will drive more visitors to your automotive repair shop site.
Ensure the format for your website is mobile-ready
It might sound overwhelming when we say that you have to ensure your website looks good on Apple and Android devices, all kinds of tablets, laptops and monitors.
Luckily, many web design platforms will do this automatically for you. A web design partner can also help design modern and intuitive web pages.
Post reviews from review sites to your website
Reviews from other customers are a great way to show that you’re professional and reliable. Broadly’s reputation management tools help you view and respond to multiple reviews sites from one place. With your customer’s permission, you can post reviews and testimonials on your auto shop website for others to see.
What if I don’t have the time or money to build a website or optimize the one I have?
If you don’t have the time or money to invest in building a website or optimizing your existing one, Broadly offers super-affordable website design services, specializing in small businesses like yours.
They’ll help you create a user-friendly, optimized website that ranks highly on search engine results.
Shop-Ware + Broadly = A Winning Combo For Your Shop
Streamlining shop management and reputation management with automotive shop software and online tools allow you, the owner, more time to run and grow your repair shop business without taking time away from customers.
Shop-Ware solutions transform your business by maintaining auto repair analytics, creating accurate estimates, streamlining auto parts inventory management and more! Broadly will boost your online presence and marketing efforts with email campaigns, review management, web chat and more.
The professionals at Shop-Ware and Broadly will help you build your business inside and out while you focus on providing excellent service to your customers.
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